Conversion rate
Both counts must refer to the same measured population and period.
Marketing and online sales ↗THE SUMFIZZ LIBRARY
Marketing and online sales calculators
Explore 25 free tools for marketing and online sales. Find conversion rate, click-through rate, cost per click and more. Each calculator explains its inputs and method, with examples you can try using your own numbers.
THE SUMFIZZ LIBRARY
What are we working out?
Click-through rate
Click-through rate is clicks divided by impressions.
Marketing and online sales ↗Cost per click
Divide campaign spend by attributed clicks for the same period.
Marketing and online sales ↗Cost per thousand impressions
CPM is the cost of one thousand impressions.
Marketing and online sales ↗Cost per acquisition
Define the acquisition event consistently before comparing campaigns.
Marketing and online sales ↗Return on ad spend
ROAS uses attributed revenue, not profit.
Marketing and online sales ↗Marketing return on investment
Use incremental gross profit before campaign cost.
Marketing and online sales ↗Customer acquisition cost
Include the acquisition expenses relevant to your definition, not only ad-platform spend.
Marketing and online sales ↗Customer lifetime value scenario
A simple constant-behaviour scenario; it excludes discounting, retention curves and service costs not included in margin.
Marketing and online sales ↗LTV-to-CAC ratio
Match contribution-based lifetime value with the acquisition cost for the same customer cohort.
Marketing and online sales ↗CAC payback period
Assumes constant monthly contribution without churn or discounting.
Marketing and online sales ↗Average order value
Revenue and orders must cover the same period and refunds convention.
Marketing and online sales ↗Cart abandonment
Compare created carts and completed orders from the same tracked cohort.
Marketing and online sales ↗Sales funnel projection
Apply stage rates in sequence.
Marketing and online sales ↗Email engagement
Open tracking can be distorted by privacy features.
Marketing and online sales ↗Customer churn
Counts only losses from the starting customer group; new customers are not added to the denominator.
Marketing and online sales ↗Net revenue retention
Exclude revenue from newly acquired customers.
Marketing and online sales ↗Monthly recurring revenue
Normalise annual subscriptions to a monthly equivalent before entry.
Marketing and online sales ↗Revenue per visitor
Use the same reporting window and visitor definition for both figures.
Marketing and online sales ↗Advertising budget target
Assumes conversion rate and click cost stay constant as spend scales.
Marketing and online sales ↗Affiliate earnings
This expected-value scenario excludes returns, declined commissions and attribution loss.
Marketing and online sales ↗Marketplace payout
Percentage fees apply to gross entered sales.
Marketing and online sales ↗Payment processing fees
This arithmetic estimate does not round each transaction fee to pennies; actual processor settlement can differ.
Marketing and online sales ↗Free-shipping threshold
Assumes the gross-margin percentage stays constant and shipping is the only additional cost.
Marketing and online sales ↗Campaign pacing
Uses elapsed whole days and a uniform remaining daily budget.
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