Examples
Examples
Try the starting example
- Query aggregates: query ID, sessions, zero-result sessions, ordering zero-result sessions, ordering nonzero-result sessions
- Q,100,20,1,8
- Total query sessions
- 100
- Zero-result session share (%)
- 20
- Ordering share among zero-result sessions (%)
- 5
- Ordering share among nonzero-result sessions (%)
- 10
- Nonzero minus zero ordering share (percentage points)
- 5
- Illustrative extra ordering sessions if zero group matched nonzero share
- 1
Try another scenario
- Query aggregates: query ID, sessions, zero-result sessions, ordering zero-result sessions, ordering nonzero-result sessions
- Q,100,20,2,8
- Total query sessions
- 100
- Zero-result session share (%)
- 20
- Ordering share among zero-result sessions (%)
- 10
- Ordering share among nonzero-result sessions (%)
- 10
- Nonzero minus zero ordering share (percentage points)
- 0
- Illustrative extra ordering sessions if zero group matched nonzero share
- 0
Calculation method
Calculation method
Total query sessions
Sum sessions from disjoint query-session aggregates.
Zero-result session share (%)
Zero-result sessions/all sessions×100.
Ordering share among zero-result sessions (%)
Ordering zero-result sessions/zero-result sessions×100.
Ordering share among nonzero-result sessions (%)
Ordering nonzero sessions/(all−zero sessions)×100.
Nonzero minus zero ordering share (percentage points)
Subtract the two supplied cohort rates without asserting causality.
Illustrative extra ordering sessions if zero group matched nonzero share
Zero-result sessions×(nonzero rate−zero rate), signed; undefined if either comparison denominator is zero.
Symbols and units
- a
- Query aggregates: query ID, sessions, zero-result sessions, ordering zero-result sessions, ordering nonzero-result sessions
Use the units shown. A list keeps the order in which you enter its values. The symbol ^ means “raised to the power of”.
Assumptions & limits
Assumptions & limits
- A supplied-session comparison, not a causal revenue estimate. A visitor can have multiple query sessions; these rows must already use a consistent disjoint counting convention.
Are these inputs private?
These calculations run in your browser. A shared link contains the values you choose to share. Only questions submitted to the separate AI finder are sent to OpenAI.
Further reading
Google Merchant Center: product-data terminology and consistency background ↗
Background reading; this does not imply endorsement or independent review of SumFizz.